Scope Of Blue Cross Common-Law Trademark Rights Not Ripe For Adjudication

(February 1, 2024, 1:03 PM EST) -- BIRMINGHAM, Ala. — A federal judge in Alabama on Jan. 31 denied a bid for summary judgment that the first two plans to use the Blue Cross Blue Shield Association (BCBSA) trademarks acquiesced to later use by other plans or engaged in naked licensing of the marks....