Mealey's (September 12, 2018, 12:16 PM EDT) -- BOSTON — The Massachusetts Supreme Judicial Court on Sept. 12 found that a lower court erred in concluding that the family of deceased 1960 Olympic marathon gold medalist Abebe Bikila did not actually use the name Bikila as an advertising idea, reversing the lower court’s ruling in favor of insurers in a coverage dispute over a lawsuit challenging the propriety of a shoe company's use of the runner's name (Holyoke Mutual Insurance Co. in Salem, et al. v. Vibram USA Inc., et al., No. SJC-12401, Mass. Sup., 2018 Mass. LEXIS 568)....