ASU Appeals Dismissal Of Trademark Claims Over ‘Hoax-19’ Instagram Account

Mealey's (January 7, 2022, 7:08 AM EST) -- SAN FRANCISCO — Arizona State University (ASU) filed an opening brief in the Ninth Circuit U.S. Court of Appeals on Dec. 16, arguing that a trial court erred in dismissing sua sponte its trademark and trade dress claims over a fake Instagram account that was started by a John Doe, arguing that it presented prima facie evidence that the account, which flouted university rules pertaining to the COVID-19 pandemic, used the university’s trademarks in a manner that was confusing to the public....