Monopoly, Consumer Perception Debated In Booking.com Mark High Court Arguments

Mealey's (May 4, 2020, 2:23 PM EDT) -- WASHINGTON, D.C. — In oral arguments on May 4 during the first ever televised session of the U.S. Supreme Court, the U.S. Patent and Trademark Office (PTO) and Booking.com B.V. debated whether Goodyear’s Rubber Mfg. Co. v. Goodyear Rubber Co., 128 U.S. 598 (1888), and the Lanham Act preclude the combination of a generic term, such as “booking,” with a generic top level domain (TLD), such as “.com,” from creating a protectable trademark (U.S. Patent and Trademark Office, et al. v. Booking.com B.V., No. 19-46, U.S. Sup.)....