Allstate, Kia Argue About Similarity Of ‘Drivewise,’ ‘Drive Wise’ Before 9th Circuit

Mealey's (August 16, 2019, 12:27 PM EDT) -- PASADENA, Calif. — The Ninth Circuit U.S. Court of Appeals heard oral arguments on Aug. 12 between Allstate Insurance Co. and Kia Motors America Inc., with the insurer appealing a trial court’s finding that Kia’s “Drive Wise” trademark for its in-car advance driver assistance system (ADAS) does not infringe Allstate’s similarly named “Drivewise” safety product (Allstate Insurance Co. v. Kia Motors America Inc, et al., No. 18-55164, 9th Cir.)....