Mealey's (August 6, 2019, 1:11 PM EDT) -- CHICAGO — In an Aug. 2 ruling, the Seventh Circuit U.S. Court of Appeals found no error in an Illinois federal judge’s determination that a rebranding by The Gatorade Co. to “Gatorade: The Sports Fuel Company” is a fair use of the “sports fuel” trademark (SportFuel Inc. v. PepsiCo Inc., et al., No. 18-3010, 7th Cir., 2019 U.S. App. LEXIS 23207)....