Mealey's (October 16, 2017, 1:31 PM EDT) -- WASHINGTON, D.C. — In its Oct. 16 order list, the U.S. Supreme Court denied a petition for certiorari in which two men asserted that the term “google” has become generic and, thus, is no longer entitled to trademark protection (David Elliott, et al. v. Google Inc., No. 17-258, U.S. Sup.)....