9th Circuit Sides With Google In Genericide Dispute

Mealey's (May 17, 2017, 11:13 AM EDT) -- SAN FRANCISCO — An Arizona federal judge did not err in concluding that a plaintiff failed to establish that the primary significance of the word “google” to the relevant public is as a generic name for internet search engines, instead of as a trademark identifying the Google Inc. search engine in particular, the Ninth Circuit U.S. Court of Appeals ruled May 16 (David Elliott and Chris Gillespie v. Google Inc., No. 15-15809, 9th Cir., 2017 U.S. App. LEXIS 8583)....