(April 24, 2017, 9:33 AM EDT) -- SAN FRANCISCO — A California federal judge properly rejected a state law unfair competition plaintiff’s effort to apply the Lanham Act’s “establishment claim” standard outside the context of a Lanham Act claim, the Ninth Circuit U.S. Court of Appeals ruled April 21 (Serena Kwan, on behalf of herself and all others similarly situated v. SanMedica International, No. 15-15496, 9th Cir., 2017 U.S. App. LEXIS 6995)....