Juul, Altria’s $12.8B Deal Was Anti-Competitive, Class Complaint Alleges

(April 14, 2020, 7:36 AM EDT) -- SAN FRANCISCO — The $12.8 billion investment by tobacco manufacturer Altria Group Inc. in e-cigarette maker Juul Labs Inc. and subsequent retraction of Altria’s e-cigarette products from the market was anti-competitive and increased prices for consumers of Juul e-cigarettes, a Juul customer alleges in a proposed class action complaint filed April 7 against Altria and Juul in a federal court in California (Douglas J. Reece v. Altria Group Inc., et al., No. 20-2345, N.D. Calif.)....

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