9th Circuit Affirms Rejection Of Trademark Claims By Allstate

Mealey's (September 9, 2019, 12:44 PM EDT) -- SAN FRANCISCO — In a Sept. 6 per curiam holding, the Ninth Circuit U.S. Court of Appeals upheld a California federal judge’s determination that consumers are unlikely to be confused by Kia Motors America Inc.’s use of “Drive Wise” in connection with its in-car advance driver assistance system (ADAS) (Allstate Insurance Co. v. Kia Motors America Inc, et al., No. 18-55164, 9th Cir., 2019 U.S. App. LEXIS 26994)....