9th Circuit Affirms Amazon Did Not Infringe Turf Trademarks With Keyword Use

Mealey's (August 8, 2018, 8:25 AM EDT) -- SEATTLE — Amazon.com Inc.’s use of a New Jersey artificial turf maker’s trademark in search engine keyword advertising did not violate the Lanham Act, a Ninth Circuit U.S. Court of Appeals panel ruled Aug. 6, finding that the online retailer made no misrepresentations about any products’ source or quality (Steven Lasoff v. Amazon.com Inc., No. 17-35173, 9th Cir., 2018 U.S. App. LEXIS 21720)....