Google User Files Class Privacy Complaint Over Real-Time Bidding Process

(May 21, 2021, 1:55 PM EDT) -- SAN JOSE, Calif. — In a May 18 complaint filed in California federal court, a New Jersey man accuses Google LLC of cultivating a vast database of users’ personally identifiable information (PII) that he calls “reminiscent of what George Orwell warned about,” faulting the tech firm for sharing the data with advertisers in its real-time bidding (RTB) process, bringing claims of privacy violations and unfair competition....