11th Circuit Reinstates Reverse Confusion Claims Against Amazon

Mealey's (June 29, 2022, 12:47 PM EDT) -- ATLANTA — In a blow to Amazon.com Inc., the 11th Circuit U.S. Court of Appeals on June 28 said that because there are “several important differences in how the seven likelihood-of-confusion factors apply in reverse-confusion cases versus forward-confusion cases,” allegations that the online retailer infringed the “FyreTV” trademark were wrongly tossed....