Google AdWords Customer May Proceed With UCL Suit, 9th Circuit Rules

Mealey's (January 5, 2021, 2:15 PM EST) -- SAN FRANCISCO — A Florida man’s claims against Google LLC under California’s unfair competition law (UCL) related to purported overcharging in the company’s AdWords program were revived by a Ninth Circuit U.S. Court of Appeals panel on Jan. 4, with the majority finding that the man’s continued ownership of his AdWords account, despite the sale of the business he was advertising, conferred standing that allowed him to pursue his claims....