Judge Excludes Computer Consultant’s Testimony On SEO In Trademark Case

(April 29, 2016, 11:52 AM EDT) -- KANSAS CITY, Kan. — A computer consultant may not testify on search engine optimization (SEO) in a trademark infringement case, a Kansas federal judge held April 27 (Marten Transport, Ltd. v. PlattForm Advertising, Inc., No. 14-2464, D. Kan.; 2016 U.S. Dist. LEXIS 56279).

(Memorandum and order available. Document #30-160513-012Z.)

Marten Transport Ltd., a trucking company, sued PlattForm Advertising Inc. in the U.S. District Court for the District of Kansas, alleging that it used Marten’s name and trademarks without authorization on websites on which PlattForm advertised truck...
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