FDA Launches Ad On The Dangers Of Smokeless Tobacco

(April 19, 2016, 11:57 AM EDT) -- WASHINGTON, D.C. — The U.S. Food and Drug Administration on April 19 announced that it will be launching an advertising campaign called “The Real Cost,” which will focus on the dangers of smokeless tobacco use among rural teenagers, according to a press release.

“Not only is the target audience using smokeless tobacco at a high rate, but many do not fully understand the negative health consequences of their actions,” said Mitch Zeller, J.D., director of the FDA’s Center for Tobacco Products. “In communities where smokeless tobacco...
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