‘Reef Friendly’ Claims About Suntan Lotion Are Not ‘Mere Puffery,’ Judge Rules

Mealey's (March 29, 2022, 9:43 AM EDT) -- SAN FRANCISCO — A California federal judge on March 25 denied a supermarket chain’s motion to dismiss a putative class action lawsuit alleging that it and a suntan lotion maker violated California’s unfair competition law (UCL) and other statutes by selling suntan lotions labeled as “reef friendly” that actually contain chemicals that can harm coral reefs, finding that the claims are not “mere puffery” and are not preempted by federal regulation....