Judge Refuses To Dismiss UCL Claim Against Hair Product Maker

Mealey's (October 13, 2017, 7:16 AM EDT) -- NEW YORK — After finding that consumers who believed they were purchasing hair products that contained keratin sufficiently asserted their claims for violation of California unfair competition law (UCL) and false advertising, a New York federal judge on Oct. 5 refused to dismiss the claims (Brandi Price, et al. v. L’Oreal USA Inc., et al., No. 17-0614, S.D. N.Y., 2017 U.S. Dist. LEXIS 165931)....