Louis Vuitton, Parody Bag Maker Argue Trademark Dilution To Supreme Court

Mealey's (September 15, 2017, 9:40 AM EDT) -- WASHINGTON, D.C. — Luxury goods maker Louis Vuitton Malletier S.A. (LV) seeks a grant of certiorari from the U.S. Supreme Court to examine the standard for determining when the use of a trademark is a parody, and thus fair use, per the Trademark Dilution Revision Act (TDRA), while a defendant asserts that its accused handbags were clearly noninfringing parodies of LV’s products, as a trial court and an appeals court both ruled (Louis Vuitton Malletier S.A. v. My Other Bag Inc., No. 17-72, U.S. Sup.)....