Tribe Sues Anheuser-Busch Over Use Of Trademarks In Budweiser In-Store Ads

(June 15, 2016, 11:27 AM EDT) -- RALEIGH, N.C. — A North Carolina Indian tribe on June 14 leveled trademark infringement and unfair competition accusations against Anheuser-Busch LLC and a regional beer distributor in federal court, saying their unapproved use of the tribe’s trademarks in connection with in-store Budweiser advertising is causing confusion and is offensive to some members of the tribe because it links Indians with alcohol use (Lumbee Tribe of North Carolina v. Anheuser-Busch, LLC, et al., No. 7:16-cv-148, E.D. N.C.).

(Complaint available. Document #96-160708-010C.)

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