Mars Inc. Accused Of Deceptively Packaging Rice In Oversized Box
(May 19, 2016, 10:18 AM EDT) -- OAKLAND, Calif. — A California man and New York woman filed a class complaint on May 17, accusing Mars Inc. of deceptively packaging its Uncle Ben’s rice products in boxes containing up to 50 percent empty space to make buyers think they are getting a better value (Eric Lankenau-Ray, et al. v. Mars, Inc., No. 16-2660, N.D. Calif.).
(Complaint available. Document #43-160520-013C.)
“The average consumer spends a mere 13 seconds making an in-store purchasing decision, or between 10 to 19 seconds for an online purchase. That...