Intel Supports Google’s Certiorari Bid In AdWords Unfair Competition Class Action

Mealey's (April 5, 2016, 1:57 PM EDT) -- WASHINGTON, D.C. — In an April 1 amicus curiae brief in the U.S. Supreme Court, technology giant Intel Corp. urges the high court to grant a petition for certiorari by Google Inc. in a class complaint over Google’s AdWords program brought under California’s unfair competition law (UCL) and false advertising law (FAL), arguing that the Ninth Circuit U.S. Court of Appeals erred in permitting certification of a class where “individualized differences in damages” were improperly ignored in favor of “the application of a statistical formula approximating...
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