9th Circuit Withdraws Earlier Ruling, Issues New Ruling In Trademark Case

Mealey's (October 22, 2015, 1:26 PM EDT) -- SAN FRANCISCO — Reversing course after rehearing a trademark dispute, a divided Ninth Circuit U.S. Court of Appeals concluded Oct. 21 that online shoppers are not likely to be confused by the display results on Amazon.com Inc. (Multi Time Machine Inc. v. Amazon.com Inc., et al., No. 13-55575, 9th Cir.).

(Decision available. Document #16-151102-010Z.)

The ruling supersedes a July decision in the same case, in which a similarly divided panel found that the manner in which Amazon’s website responds to a shopper’s search request could create...
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